It is a wise practice for you, as a consumer, to consider with a certain degree of skepticism the content of any website that recommends a product. However, it also not in your best interest to assume that the information provided there is invalid just because the product maker compensates the site owner for referring you to its site.
Here are some of our thoughts on this matter.
- We are always as transparent as possible in our reporting. We either tell you the specific source of our information or, if that is not feasible, establish a consensus based on a variety of information collected from many sources.
- Though we always provide our most honest and accurate assessment, much of the information we provide is readily verifiable. If you have doubts about our reporting, we suggest you do your own due diligence.
- In the process of making a recommendation, it is necessary for us to give you our subjective judgment. With our extensive experience in researching products and our background in using a variety of similar products, we believe we are qualified to make a considered judgment about any of the products on this site. That said, predicting the satisfaction of potential customers based only on product knowledge and customer feedback is much more an art than a science.
- We always provide links to the maker’s website to make available to you additional information that may be impractical or inadvisable to have on our site. This information may include customer testimonials, certain product details, sales information, free newsletters and even samples.
- It is important for you as a buyer to understand the relationship between the maker of a product and anyone who recommends it. It is also important for a website to disclose the nature of its relationship with parties that may compensate it based on actions that you take as a result of visiting that site. Thus, if you do not see a disclosure policy such as this on other websites that recommend products, consider that in your buying decision. Further research on your part may be warranted.
These are good rules of practice for any savvy consumer. Thank you for the trust you place in us for helping you buy the right product.
buying it ourselves or giving advice to a friend. In other words, we do the same quality research you would do as a good comparison shopper.